LANDING PAGE CONVERSION COURCE

Landing pages increase conversions by focusing your marketing message. This translates directly into higher conversions on your PPC, email, banner and social media campaigns.

In this free course you'll learn how to use landing pages to increase the conversion rates of your campaigns.

Learn how to use landing pages for higher conversions

No email address required. No cost. Just awesome.

Free expert marketing advice from 10 world-renowned conversion experts

What's in the course?

In this 11-part course landing page expert Oli Gardner and friends will walk you through how to create high-converting landing pages.

The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go.

Along the way, you'll find expert tips and advice from world-renowned online marketers, and countless examples of marketing campaigns that convert.

Each lesson should take no longer than 30 minutes to complete.

Step By Step Instructional Videos

After each online class a step by step instructional video will be shared exclusively with you. Watch it whenever you like.

1

Landing Page 101

Learn why you should never start a marketing campaign without a dedicated landing page.

2

The 5 Core Landing Page Elements

Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.

3

Call-to-Action Design & Placement

How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.

4

Lead Capture Forms

Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.

5

Landing Page Copywriting

Learn effective techniques for writing great headlines, calls to action, benefit statements and more.

6

Landing Page Design Principles

4 classic design principles are examined to show how you can design your landing page for conversion.

7

The Psychology of Conversion

Understand how to use simple marketing psychology to make your landing pages convert more prospects.

8

Post-Conversion Marketing

We'll teach you how to keep marketing to your leads even after they have converted!

9

Landing Page Optimization & Testing

Master the process for landing page optimization and start running your own A/B tests.

10

How to Convince Your Boss/Client

Learn the economics of conversion so you can show anyone how to understand the value of optimization.

11

Landing Page Examples

Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.

About The Course Author

Oli Gardner
Oli Gardner is Unbounce's resident landing page expert. He's looked at over 30,000 landing pages, and writes on the subjects of Conversion Centered Design, landing pages and conversion rate optimization.

We have applied Oli Gardner's advice and repeatedly gotten magic in return.

Dr. Alexandra T. Greenhill
Co-founder CEO myBestHelper

I’m two lessons in, and I already feel like an expert. This is great stuff.

Max Cline
Marketing Designer, NJLOne.com

These guys are the best at what they do - they know their stuff. Just reading their various guides will be proof enough.

Adeel Vanthaliwala
CEO/Co-founder, Incentivibe